loyra
About | Mutually Beneficial Relationships
At loyra, we believe strong customer relationships are built on mutuality - mutual understanding, appreciation and benefit to the brand and the customer.
This way businesses achieve their goals, and customers feel rewarded and recognised - making them happier and stickier.
Built on understanding
That’s why we take the time to really get to know your customers and your business.
So, we can create experiences audiences choose to engage with, stay loyal to, and that deliver lasting value for you.
People
Founded by Catrina Law – an award winning customer-centric Strategy & Planning leader - she has two decades of experience helping organisations understand their audiences, improve customer experience, and build relationships that deliver lasting value.
Catrina has worked across a vast number of industries including Travel & Tourism, Leisure, Retail, Fashion, Automative, FMCG, Charity, Utilities and Financial Service.
And has partnered with many household names including English Heritage, P&O Cruises, Cunard, Jaguar-Land Rover, Lexus, Nissan, Disney, Tesco, Majestic Wine, Danone and Forestry England.
Insight
Get to know your customers and your business – and unearth what’s driving your challenge and where your biggest opportunities for growth lie.
Strategy
Turn insight into a clear path for growth - and define how you will build mutually beneficial customer connections that drive commercial value.
Journey Mapping
Step into your customers’ shoes to see how they experience your brand – and use to uncover frictions, overcome barriers and find moments to shine.
CRM Planning
Design customer journeys, CRM programmes, campaigns and experiences - that connect with your customers, build loyalty and deliver to your KPIs.
Insight
Want to understand what is really driving your challenge? Or where the biggest opportunity lies?
Using our proven three-sixty approach to insight unearthing, we combine commercial, customer and marketing research to really get to know you and your customers - inside and out. Not just who you both are, but what makes you tick and perform as you do.
That way we can unpick the opportunities worth pursuing, and the barriers that need overcoming. Enabling you to make better decisions, invest in the right priorities and develop plans that change the course.
How we help:
Performance Analysis | Customer & Market Research | Insight Synthesis | Objective Setting
Strategy
Want to change your customers behaviour in your favour? Want a clear path for growth?
With our customer-centric lenses in, we create insight driven customer marketing strategies that connect business objectives with customer needs. Strategies that are of benefit to your customers - and drive behaviour change. And that deliver value for your business - and achieve your commercial goals.
Enabling you to unite the teams and the work around one clear direction - where it will have the greatest commercial impact.
How we help:
Customer Strategy | Proposition Development | Lifecycle Planning | Creative Strategy | Data Strategy | Channel Strategy | Segmentation Strategy | KPI Framework
Journey Mapping
Want to understand what it is like to be your customer? Want to create experiences the delivers customer value?
We map the end-to-end customer experience to understand what it looks like and how it feels to be your customer - and how it aligns with their goals and ambitions – as well as with yours.
Allowing us not just to see where frictions exists and where barriers need to be overcome - but which moments matter most, and where there is space in which you can shine.
How we help:
End-to-End Journey Mapping | Experience Audits | Touchpoint Reviews | Gap Analysis | Opportunity Prioritisation
CRM Planning
Want an implementable customer marketing plan that actually delivers results?
Drawing on more than 20 years of experience, we design practical CRM programmes, customer journeys and campaign plans that improve engagement, increase retention and grow customer lifetime value – in line with your customer marketing goals.
Adopting a test-learn-optimise approach, we help you create customer experiences that are relevant, measurable and commercially effective.
How we help:
CRM Strategy | Customer Journey Planning | Campaign Planning | Content Planning | Personalisation | Test & Learn Programmes | Data & Contact Strategies | MarTech & AI Integration | Measurement & Reporting Frameworks
Address
Greystones, Sladesbrook,
BOA, BA15 1SH